Gruppo Campari Global Travel Retail is set to launch a brand new Aperol Spritz bi-pack design this summer. The travel retail exclusive, which will be available internationally, holds a bottle of Aperol and a bottle of Cinzano Prosecco Doc allowing customers to recreate an authentic Italian Aperol Spritz at home or on their travels.
The new design is slimmer and more compact making it practical and convenient for the passenger to carry as well as maximising valuable shelf space in the retail area.
Commenting on the launch, Leigh Irvine (Global Travel Retail Director of Gruppo Campari) said; ‘Aperol Spritz is one of the fastest growing cocktails in the world, a drink that evokes the Italian lifestyle and is better enjoyed when shared with others. Gruppo Campari is looking forward to launching the new Aperol Spritz bi-pack to give consumers the opportunity to create this refreshing drink in an easy and enjoyable way.’
The history of Aperol dates back to 1919 when the Barbieri brothers first launched what has now become one of Italy’s favourite drinks. The light, bittersweet, orange-hued aperitif is infused with a blend of high-quality herbs and roots. The original recipe has remained unchanged and a secret to this day. According to IWSR 2014 data, Aperol is the fastest growing spirits aperitif brand worldwide.
About Aperol
Aperol was launched in 1919 at the Padua International Fair. Created by the Barbieri brothers, Aperol soon became one of the Italians' favorite liqueurs. It is light on alcohol at only 11 per cent by volume and 15 per cent by volume in France and Germany, but has a rich, complex taste deriving from the infusion of a blend of high-quality herbs and roots. The original recipe has remained unchanged and a secret to this day. Aperol is a lively drink that evokes the Italian lifestyle, from the aperitif hour to an evening in the piazza (square). Sunny and best enjoyed with friends, the unique Aperol taste is deliciously Italian, but with a totally international appeal. Mixed with Prosecco and a splash of soda, Aperol makes the perfect Aperol Spritz, the irresistible drink that has taken Italy by storm and fast becoming a cult outside of Italy, extending to neighboring countries and even across the continent.
About Gruppo Campari
Davide Campari-Milano S.p.A., together with its affiliates (‘Gruppo Campari’), is a major player in the global beverage sector, trading in over 190 nations around the world with leading positions in Europe and the Americas. The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. The Group’s portfolio, with over 50 brands, spans spirits, the core business, wines and soft drinks. Internationally-renowned brands include Aperol, Appleton Estate, Campari, SKYY and Wild Turkey. Headquartered in Sesto San Giovanni, Italy, Campari owns 16 plants and 2 wineries worldwide and has its own distribution network in 19 countries. The Group employs around 4,000 people. The shares of the parent company, Davide Campari-Milano S.p.A. (Reuters CPRI.MI - Bloomberg CPR IM), are listed on the Italian Stock Exchange since 2001. For more information: http://www.camparigroup.com Please enjoy our brands responsibly.