Marcus Ford is a wine expert and businessman living in China（Shanghai）for years, who was appointed as WINES OF SOUTH AFRICA (WOSA) Asia Market Manager in Autumn 2018. Here is the interview to him from Fine Wine And Liquor magazine.
This is a short interview by Fine Wine And Liquor magazine with Carlos Tortola, chief economic & commercial counselor of the Embassy of Spain Consulate General (Guangzhou).Fine Wine And Liquor: If you use one word or a sentence to describe Spanish Wines, what is it? Carlos Tortola: I use diversity, tradition and quality to describe Spanish wines.
When having a close look at what is available on the different markets, one might think that every single wine style is available to any consumer profile at any price point. However, when having a closer look at what on the different markets, the answer is not that obvious. Generation X - replacing baby boomers - are increasingly being taken into account along with Millenials as the main wine consumer categories. In order to have a far-reaching approach to availability of wine styles, style has to be considered in a broad manner, including not only wine styles (white, red, sparkling, fortified, sweet) but also wine categories such healthy wines (low or no SO2, low or no alcohol wines), premium and luxury wines and regional wines. Availability will be considered as both physical presence of a wine and affordability by new consumers. Economic, social, health, cultural, sustainability and legal issues do have an influence on the availability of wine to the new consumer demographics.
In Portugal’s Douro Valley, the home of world class Port, given its complexities of climate and topography vintages are always dissimilar. Therefore when the majority of Port houses declare a Vintage year it is worth taking note. Fine Wine & Liquors Magazine was invited to the 2016 Vintage Port preview tasting in San Francisco with the three main Port houses; Fladgate Partnership, Symington Family Estates and Quinta Do Noval, presenting 10 Ports. For the top Port houses declarations typically occur about three times a decade, every three to four years. However in the last decade nature helped produce four great declared vintages - 2000, 2003, 2007 and 2009 - and the most recent declaration in 2011.
Steady changes in the global wine production and consumption, along with the deep impact of globalization in the wine industry are reshaping the way the industry behaves and the relation it has with clients and customers alike. In this process, China is getting an increased attention from producers and drinkers and setting the basis to be an essential player in the future--- Global wine trends: a review in figures; Globalization: a curse or a true opportunity for the wine industry?; In this changing global market, China has an increasingly important role to play...