Summary: Not so many Chinese know about Conegliano Valdobbiadene Prosecco DOCG. Here are some suggestions to make it more famous and raise their sales in China. This article is the translation of the Chinese article《普洛塞克起泡酒的推广建议》published in Issue 88 of Fine Wine and Liquor.
You have to love a language whose nouns are decorated with a confetti of accents and whose ğ is silent–like a hockey referee separating clashing vowels. I’m talking Turkish here. Take, for instance, one of the country’s major indigenous red grape varieties called Őküzgözü (which translates as‘ox eye’).Not easy to pronounce; nor is its usual dancing partner Boğazkere,which also goes solo to make a wine the Turks call Büzbağ(remember the ğ is silent).
In a small corner of southwest France, bounded by the Mediterranean Sea, the border of Spain and a small mountain range, there sits a quiet yet mighty winemaking area called Roussillon. Wines have been made here for millennia. Centuries ago, knights from many countries established hilltop castles here, fought battles over land and religion, and departed from these shores for pilgrimages to the Holy Land. For over 500 years, Roussillon has been known for its abundant fortified sweet wines, bursting with concentration and flavor. The wines are made with both red and white grapes, and they are only slightly higher in alcohol than table wines. They are made to last, often as much as 50 years. This wine category is called Vin Doux Naturel in French, which is easily abbreviated to VDN.
Alex LI is CEO of Wajiu. In 2014, Wajiu came online. In 2017, the sales outlets covered 31 provinces and cities nationwide. In four years, combined with the network mode, Wajiu has overset the traditional wine trade. The registered online distributors cover the entire mainland China and Wajiu has become the first wine importer whose import volume to exceed 10 million liters; in 2018, Alex LI believes that the real golden age of wine has come. Here is the interview of Alex LI by Fine Wine and Liquor magazine, China.
It’s nearly 9,500 kilometers from Beijing to the Napa Valley, the single most prestigious wine region in America. Many American wineries are eager to brand themselves in China, but in spite of over a thousand wineries and more than 400 tasting rooms in the Napa Valley, the region is only beginning to understand they need to draw more Chinese guests to California.