Though I have heard about Central Otago’s famous Pinot Noir wines for years – and sampled some of them – I was completely unprepared for the magical experience of seeing the Central Otago wine region for the first time. We had driven up from Queenstown through a desert-like landscape with steep, rocky mountains on both sides of the highway, surrounded by drab scenery in tans and greys. Then suddenly we went through a mountain pass and a dreamlike green and fertile valley opened up before us, with miles and miles of lush fields, pastures and vineyards surrounding a very large, elongated lake. It was beautiful.
The South African wine industry has registered a quick and exciting period of transformation. However, winemakers are more worried about day-to-day issues and forget the key strategic ones. And some challenges are huge, among others climate change impact and changes in consumer trends.
Champagne may be the most frivolous of beverages but it`s also one of the most expensive, the most highly regulated in terms of its production, and the most difficult wine to make.
The world of wine is split into two. The ‘Old’ and the ‘New’. Basically the Old World is Europe where grapes have been continuously cultivated for hundreds, even thousands of years. The New World has a shorter wine history and has relied on inspiration from the Old World to establish their wine industries.
Internet: a powerful tool to manage your brand and a potentially rewarding one for those wineries that know how to properly handle it. But there are some risks one must be conscious of.