In the international wine world, red hybrids such as Baco Noir and Marechal Foch have the appeal of a tag-team wrestling bout.
A Chinese proverb says, “First, luck; second, destiny; third, Feng Shui; fourth, virtues; fifth, education”. Luck, destiny, and virtue are all part of creating fine wine, and Howard Park, in the Cowaramup district of Margaret River in Western Australia, also fulfils the other two criteria.
The style of the original Mission Hill, with its eighteenth-century antiques, tiled floors, and whitewashed walls, was reminiscent of the Mondavi model, as was von Mandl’s penchant for associating his enterprise with cultural events, including support for the Vancouver Symphony Orchestra.
In 2014, contrary to the rest of the wines, still Rose wines has seen their market share increase on the global scene. In a general downward trend, Rose wine production and consumption has increased and become more international: 39% of all Rose wines drunk globally have crossed a frontier. Is this just a mere trend or rather a consumption pattern that is here to stay? In order to answer this question, let’s have a look at what happens on the market and then dive into the intricacy of the consumer’s mind.
China has a higher level of online retail sales than any other global market and therefore may signal trends in the evolution of e-commerce in other markets. Wine is one product where online sales are growing rapidly in China, Therefore the purchasing behaviors of e-commerce wine consumers are gaining great attention.