When having a close look at what is available on the different markets, one might think that every single wine style is available to any consumer profile at any price point. However, when having a closer look at what on the different markets, the answer is not that obvious. Generation X - replacing baby boomers - are increasingly being taken into account along with Millenials as the main wine consumer categories. In order to have a far-reaching approach to availability of wine styles, style has to be considered in a broad manner, including not only wine styles (white, red, sparkling, fortified, sweet) but also wine categories such healthy wines (low or no SO2, low or no alcohol wines), premium and luxury wines and regional wines. Availability will be considered as both physical presence of a wine and affordability by new consumers. Economic, social, health, cultural, sustainability and legal issues do have an influence on the availability of wine to the new consumer demographics.
Steady changes in the global wine production and consumption, along with the deep impact of globalization in the wine industry are reshaping the way the industry behaves and the relation it has with clients and customers alike. In this process, China is getting an increased attention from producers and drinkers and setting the basis to be an essential player in the future--- Global wine trends: a review in figures; Globalization: a curse or a true opportunity for the wine industry?; In this changing global market, China has an increasingly important role to play...
全球葡萄酒产量和消费量的稳定变化，以及其对全球葡萄酒产业的深远影响，重新塑造了全球产业的表现以及它与客户、消费者的关系。在此进程中，中国正吸引着生产者和饮家不断增长的注意力，为成为未来全球举足轻重的葡萄酒市场玩家打下基础：1, 全球葡萄酒趋势：数额综述; 2,全球化：对葡萄酒产业是诅咒还是真实的机会？;3,变化中的全球市场，中国扮演了一个越发重要的角色。
Consumers and importers alike have been complaining for years about ever increasing Burgundy prices. Many reasons – both structural and circumstantial, explain this trend. However, even if the impact for the Burgundian industry is manifold, negociants and producers are adapting to the new market situation: Memories from the 90s,High Pressure on the Burgundian Industry ExplainsIncreasing Prices,When survival is at stake,Resilient Burgundy.