The South African wine industry has registered a quick and exciting period of transformation. However, winemakers are more worried about day-to-day issues and forget the key strategic ones. And some challenges are huge, among others climate change impact and changes in consumer trends.
Internet: a powerful tool to manage your brand and a potentially rewarding one for those wineries that know how to properly handle it. But there are some risks one must be conscious of.
In 2014, contrary to the rest of the wines, still Rose wines has seen their market share increase on the global scene. In a general downward trend, Rose wine production and consumption has increased and become more international: 39% of all Rose wines drunk globally have crossed a frontier. Is this just a mere trend or rather a consumption pattern that is here to stay? In order to answer this question, let’s have a look at what happens on the market and then dive into the intricacy of the consumer’s mind.