Terroir is a word that many wineries in the industry are using to convince the consumer to buy their wines. It is a compelling argument linked to authenticity, craftmanship and high-quality wines. However, the terroir concept is not adapted to all kinds of wines as will be seen below. A premium wine is a wine sold between above 12 GBP RRP. Terroir is a special character given by the vineyard and its environment to the wines. It is a distinctive taste deriving from growing conditions. Through a SWOT grid (Strengths, Weaknesses, Opportunities, Threats), this essay will analyze the situations where terroir should be used to position and market a premium wine and which situations should use other arguments, such as brand or production philosophy depending on the aim of the producer.
Some wines can be enjoyed immediately upon release, while others need to be waited for a long time before they can be enjoyed. What makes that certain bottles evolve differently than others? What are the structural elements of the wine that do explain the ageing potential of a wine? Depending on the kind of wine - be it white, red, sparkling or fortified - the answers to the ageing potential of a wine will be different and closely linked to the way the winemaker will vinify.