To know if wine is too expensive, clarifying a few issues is a starting point: for who is wine too expensive? And which wines are too expensive? The wine industry is broad and includes many different players (producers, importers, distributors, retailers and end consumers among others). Looking at statistics, it seems that average export prices per country are very reasonable. However, many elements contribute to make wine very expensive (brand name importance, importer/on-trade margins, taxes and customs duties, political changes). But the industry at many levels is making efforts to keep wine affordable for both clients and consumers alike.
As seen in our previous article, South Africa has a rich and varied winemaking history. This diversity and richness also shows in the wines, as examples from Stellenbosch, Franschhoek, Swartland, Elgin and Constantia confirm. These are the result of committed, dynamic, quality-conscious winemakers and owners who all share the will to make unique wines, with a sense of place expressing the best South Africa has to offer.
在我原来的文章曾提过，南非是一个富裕又复杂多变的酿酒国。它的多样性和丰富的产品线在酒中展现，比如说已经被证实的Stellenbosch, Franschhoek, Swartland, Elgin 及 Constantia等酒区。这是坚定的、有活力的、质量可造的酿酒师和酒庄庄主决心酿造独特的美酒，表现南非最佳的本土特色带来的结果。