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fine wine and liquor

Fine Wine and Liquor 

A classical Wine & Liquor, Culture & Knowledge, Food & Travel magazine 

in China since 2001

Fine Wine and Liquor, the earliest wine and liquor media in China since 2001.

The magazine of Fine Wine and Liquor has been starting since 2001.

The website of Fine Wine and Liquor (www.winemagcn.com)has been starting since 2006.

In the past years, Fine Wine and Liquor spread world-wide wine and liquor culture, help many brands / wineries in and outside China find their importers / distributors, promote their philosophy, build their brand, heighten their image, increase their exposure and maintain their relationship with the importers, distributors, final consumers in China.


Important Project of Fine Wine and Liquor since 2017

From 2001-2017, issue 1-issue 100, Fine Wine and Liquor is a classical bimonthly fine wine and liquor magazine.

Since 2018, Fine Wine and Liquor has been changed to a classical quarterly fine wine and liquor magazine, because we have been launching an important project since 2017:

Help Producers Look for Importers / Enter China Market

Help Regions Promote their Culture / Increase their Image for China market

Example 1: 

Orione finds an exclusive agency in China, a very big imported company importing not only wines but also beverage and food, after a wine tour Fine Wine and Liquor organized in Hong Kong, Shenzhen and Beijing in October 2017. In May 2018, the first 9000 bottles wines arrived in Shenzhen. In 2019, the second wines arrived in Shenzhen.  http://www.winemagcn.com/orione-wine-tasting-review.html

Example 2: 

Australia Oakover winery finds an importer in Shenzhen in 2019 after Fine Wine and Liquor organized a wine dinner (Cantonese food) in Shenzhen to connect Australia Oakover winery and importers from Shenzhen, Guangzhou and Zhuhai whose companies recently have the need to import some Australian wines on November 7, 2018.  http://www.winemagcn.com/oakover-shenzhen-dinner-20181107.html

Again, on June 4, 2019, Fine Wine and Liquor organized a wine dinner (Artistic Chinese food) in Guangzhou to connect Australia Oakover winery and more than 20 importers from Guangzhou, Shenzhen, Hong Kong, Foshan, Suzhou, whose companies recently have the need to import some Australian wines.  http://www.winemagcn.com/oakover-guangzhou-dinner-20190604.html

You could visit http://www.winemagcn.com/look-for-importers to get more examples. For Buyer / Importers Analysis or Some Feedback / Opinions to Certain Producers & Cases Analysis, or if you have any questions, please contact Fine Wine and Liquor info@winemagcn.com


What Has Fine Wine and Liquor Done So Far? 

1.   Spread world-wide wine and liquor culture by magazine, website, and social media since 2001. 

2.   Helped wineries, brands, regions enter China market: http://www.winemagcn.com/orione-wine-tasting-review.html  http://www.winemagcn.com/oakover-shenzhen-dinner-20181107.html 

3.   Helped wineries, brands, regions build their brands, heighten their images, increase their exposure and maintain their relationships with importers, distributors and consumers: http://www.winemagcn.com/look-for-importers/ 

4.   Made videos for wineries & regions: http://www.winemagcn.com/tourism-video/

5.   Designed top-end routes of winery & region visit and brought VIP guests to: http://www.winemagcn.com/wine-routes/ 


What is Fine Wine and Liquor?

Fine Wine and Liquor 

(Paper Magazines, Official Website, Several Popular Social Medias in China) 

Specializes in

·Transmitting knowledge and the culture of wine and spirits 

·Introducing famous wine enterprises and entrepreneurs 

·Visualizing national and international wine brand images 

·Assisting the wine market to set up rules and regulations


Serves wine consumers and practitioners as a bridge between manufacturers, dealers and consumers.


Introduces famous brands like

·France:Château Margaux、Chateau Durfort-Vivens、Chateau Desmirail、Chateau Beychevelle…… 

·Italy:Angelo Gaja、Allegrini…… 

·Australia:Penfolds、Hentley Farm Wines…… 

·USA:Opus One…… 

·China: Greatwall, Grace, Yunnan Red, Chateau Junding……


Includes main columns like

·Viewpoint  giving you new and leading ideas for wine and spirits 

·World of famous wine  introducing famous wine home and abroad with elegant picture and abbreviated explanation 

·Wine celebrity  telling story about both men of the time in wine circles and celebrity of famous wine enterprise and brand as well as showing their inner world and outstanding personality 

·Strolling at vineyard  using essay and large beautiful picture to narrate national and international vineyard 

·Wine forum  analyzing disputation at wine circles and releasing expert’s comment on this point 

·Wine law and regulation  analyzing the relative news, stories or knowledge 

·Marketing  analyzing national and international market trend as well as standard marketing case in wine history 

·Master of winemaking & tasting  introducing wine-maker & connoisseur master so as to give readers better understanding of national and international wine evaluation standard and so on 

·Wine & fashion  introducing wine knowledge, recommending popular way of drinking and introducing fashionable objects connecting with wine, such as picture, handwriting, drama, music, clothes, car and travel, etc. 

·life with wine  telling sad, affecting, unforgettable and interesting wine story 

·Wine circles get-together  introducing auction meeting, degusting party, exposition, individual collection of wine 

·Bar, hotel and drinkery  introducing famous or characteristic bar, hotel and nightclub and teaching you how to match food and wine 

·Art of packaging  introducing wine label, bottle, utensil, plug, opener, anti-counterfeit wine label and packaging equipment of wine


Readers Analysis and Circulation 

Target readers: vintners and final consumers, such as winery owners, winemakers, importers, distributors, managers, wine lovers, white-collar workers, officials etc. 

Readers’ content:

·Wineries: 5% 

·Wine merchants: 45% 

·Wine lovers: 35% 

·Bars, hotels, restaurants 10% 

·Wine associations or organizations, magazine partners, wine writers: 1% 

·Others: 4% 


In the way of

·Widely subscribed from Chinese wine and spirits lovers and practitioners 

·Cooperating with famous and powerful wine brands, creating a biggest wine distribution network, which covers the whole of mainland China, including big cities and small towns, and circulating to those distributors and terminal consumption places 

·Free copies are taken away during wine and spirit fairs every year 

·Free copies are sent to some 5 star hotels, clubs, wine shops etc 

·Circulation quantity is 45,000 every issue from issue 1-100, 35,000 every issue since issue 101. 


What Can Fine Wine and Liquor Do in the Future? 

1.   Promote wine, brand and culture in the magazine 

2.   Build and maintain brand image for the winery. 

3.   Cooperate as the media partner of wine & spirit fairs 

4.   Help good or potential wines, brands, wineries, wine regions look for importers in China 

5.   Make videos for wineries, wine regions and promote in China 

6.   Design top-end routes of winery visit / wine region visit and bring VIP guests to



Fine Wine and Liquor 




fine wine and liquor


Full wine fair list since 2001 and some covers of the magazines:

1. 2001 Nov Zhuhai, Guangdong, the International Wine and Spirits Fair

2. 2002 July Guangzhou, Guangdong, the International Wine and Spirits Fair

3. 2003 July Guangzhou, Guangdong, the International Wine and Spirits Fair

4. 2004 Nov Shanghai, Vinitaly Exhibition

5. 2005 Nov Singapore, Wine for Asia

6. 2006 Nov Shanghai, Vinitaly 2006 China

7. 2007 March Shanghai, 2007 ShanghaiChina International Wine Exposition

8. 2008 May Hong Kong, Vinexpo

9. 2009 May HongKong, Hofex

10. 2010 May Shanghai, Sial

11. 2010 May Hong Kong, Vinexpo

12. 2010 June Beijing, Topwine China

13. 2010 Sep Yantai, Shandong, The Fourth Yantai International Wine Festival

14. 2010 May Shanghai, Sial

15. 2011 May Shanghai, Sial,

16. 2011 May Hong Kong, Hofex

17. 2011 May Beijing, Topwine China

18. 2011 July Shenzhen, Guangdong, IBEC

19. 2011 Sep, Hong Kong, Restaurant & Bar

20. 2011 Nov, Guangzhou, Guangdong, Interwine

21. 2012 May Shanghai, Sial

22. 2012 May Hong Kong, Vinexpo

23. 2012 June Yantai, Shandong, International Wine Expo.

24. 2012 Nov. Guangzhou, Guangdong, International Food & Beverage Trade Fair

25. 2012. Nov. Guangzhou,Guangdong, Interwine

26. 2013 May Shanghai, Sial

27. 2013 May HongKong, Hofex

28. 2013 May Guangzhou, Guangdong, Interwine

29. 2013 May Bordeaux, Les Citadelles du Vin

30. 2013 May Carcassone, Oenovideo International Grape & Wine Film Festival

31. 2013 July Yantai, Shandong, International Wine Expo

32. 2013 July Hangzhou, Zhejiang, Hangzhou International Wine & Famous Wine Expo.

33. 2013 Aug Shenzhen, Guangdong, International Beverage Expo. & Competition

34. 2013 Sep Xiamen, Fujiang, Xiamen International Wine & Spirits Fair

35. 2013 Nov Guangzhou, Guangdong, Interwine

36. 2013 Nov Shanghai, Prowine China & FHC

37. 2014 May Shanghai, Sial

38. 2014 May Hong Kong, Vinexpo

39. 2014 Nov Guangzhou, Guangdong, Interwine

40. 2015 May Shanghai, Sial

41. 2015 May HongKong, Hofex

42. 2015 Oct Shanghai, Prowine China

43. 2015 Nov Guangzhou, Guangdong, Interwine

44. 2016 Feb France, Vinisud

45. 2016 May HongKong, Vinexpo

46. 2016 Nov HongKong, HK Wine and Spirit Fair

47. 2016 Nov Guangzhou, Guangdong, Interwine

48. 2017 May HongKong, Prowine Asia

49. 2017 May Shanghai, Sial

50. 2017 Nov HongKong, HK Wine and Spirit Fair

51. 2018 May Guangzhou, Interwine

52. 2018 May Hong Kong, Vinexpo Hong Kong

53. 2018 Nov Guangzhou, Interwine

54. 2018 Nov HongKong, HK Wine and Spirit Fair

55. 2019 May Hong Kong, Prowine Asia & Hofex 

56. 2019 May Shanghai, Sial China

57. 2019 June Hong Kong, Belt & Road International Food Expo


 fine wine and liquor