From 9–11 June, 15,000 visitors from nearly fifty countries came to Vienna to attend the twentieth-anniversary edition of VieVinum featuring some 550 Austrian winegrowers and this year’s guest country Switzerland. The international trade visitors, who came to VieVinum at the invitation of the Austrian Wine Marketing Board (AWMB), held this (likely) loveliest wine fair in the world in high esteem.
The record number of visitors well cared-for
The twentieth-anniversary edition of VieVinum set a new record for international attendees. A total of 1,150 wine merchants, journalists, sommeliers and restaurateurs answered the call of the Austrian Wine Marketing Board (AWMB), nearly half of them for the first time. With full-service attention and an excellent support programme, the AWMB left a lasting impression on the international guests.
Austrian wine gains in global image
Significant numbers of the international audience came to Vienna already equipped with comprehensive knowledge about the wines of Austria, and were easily able to use their visit to the wine festival to best advantage. Many exhibiting winegrowers at VieVinum expressed the sentiment that they had never before noticed such a high level of professionalism and interest in Austrian wine on the part of the visitors. From this, one can easily infer that Austrian wine has made great strides toward international recognition, gaining in terms of profile and appeal.
VieVinum, the unique wine fair
One essential contribution to this encouraging development has been provided by VieVinum, organised every two years by MAC Hoffmann. A highlight on the calendar of many wine industry professionals since 1998, this festival not only offers an essential perspective on Wineland Austria, but also in its three days provides guests with unique images and cultural impressions from the heart of Vienna. It would be difficult to find a more lovely wine festival anywhere in the world...