On May 11th, 2015, Wines of Germany a.k.a the German Wine Institute announces the launch of its Chinese official website (www.winesofgermany.com.cn), offering the platforms for Chinese consumers and wine traders to engage with German wines.
Wines of Germany Chinese official website (www.winesofgermany.com.cn)) is the information gateway for Chinese consumers and wine trades to engage with German wine and discover German wine activities in China. With a freshly designed new look, the website has different sections such as “News and Events”, “Learn German Wine”, “German Wine Regions”, “MediaCenter” etc. Moreover, the interactive map of Germany wine regions on the homepage provides consumers a vivid tool to visit one of the 13 wine regions. In addition, a series of German wine educational videos will be launched by the second half of 2015 for consumers to learn German wine knowledge online.
“The brand new Chinese official website is the key component of communicative strategy in China market, which serves as a bridge connecting Chinese consumers, media and wine trades. We’re very happy to see it happen”. Says Manuela Liebchen, the Asian manager of the German Wine Institute.